Door one — the ranked result
Classic search
Someone types a query, scans the results, and clicks. You win here with crawlable pages, fast load times, intent-matched content and authority signals. This is SEO, and it still pays the bills.
Booking 3 free search visibility audits this month — Google + AI search included.
SEO, AEO and GEO that gets your business found on Google and inside AI answers
People no longer search in one place. I help small and mid-sized businesses rank in Google's organic results and get named as the source when ChatGPT, Perplexity, Gemini and AI Overviews answer questions in your industry.
4.9/5 from 30+ clients · 180+ keywords moved to page one
Google search result
best commercial plumber in Austin
yourbusiness.com › services
Commercial Plumbing in Austin, TX
Licensed commercial plumbers serving Austin since 2011. Same-day emergency callouts, fixed quotes, 24-month workmanship warranty.
Position 1 organic AI answer & citation
who should I call for commercial plumbing in Austin?
Sources
yourbusiness.com
Working with businesses in
E-commerceLocal servicesB2B SaaSHealthcareProfessional services
Search now has two front doors — and most sites are only built for one
Google still sends the traffic. But a growing share of buyers ask an AI assistant first and only click the sources it cites. Ranking and being cited are related, but they are not the same job.
Door two — the cited answer
AI search
Someone asks a question and reads one synthesized answer. You win here by being the clearest, most quotable, best-structured source on that question — so the model pulls your words and links your name.
What is SEO?
Search engine optimization is the practice of improving a website's technical health, content and authority so it ranks higher in organic search results on Google and Bing.
What is AEO?
Answer engine optimization is the practice of structuring content so search and AI systems can lift a direct answer from it — winning featured snippets, People Also Ask boxes and voice results.
What is GEO?
Generative engine optimization is the practice of making a brand visible inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews, so it gets cited and recommended.
What I do for your search visibility
One specialist across all three, so your technical work, your content and your AI visibility are built from the same plan instead of three disconnected retainers.
SEO services
Rank for the searches that bring buyers, not just traffic. Built on a full technical, content and backlink review of what you already have.
- Technical SEO audits and Core Web Vitals fixes
- Keyword research and content strategy
- On-page optimization and internal linking
- Local SEO and Google Business Profile
AEO services
Own the answer box. I restructure your pages so search engines can extract a clean, correct answer from your site instead of a competitor's.
- Featured snippet and People Also Ask targeting
- Schema markup: FAQ, How-to, Product, LocalBusiness
- Question-first content architecture
- Voice and conversational search optimization
GEO services
Get named when AI assistants answer questions in your market — and find out what they are currently saying about you instead of you.
- AI visibility tracking across ChatGPT, Perplexity, Gemini
- Entity and brand consistency across the web
- Citation-worthy content: data, definitions, comparisons
- Crawler access for AI bots and llms.txt setup
0+Years in search
0+Keywords on page one
0%Best organic traffic lift
0+Projects delivered
How we go from audit to answers
Four stages, no strategy decks that never get shipped.
-
Stage 01
Audit
I review your site's technical health, rankings, content gaps and backlink profile — then run your key questions through ChatGPT, Perplexity and Gemini to see who is being cited instead of you.
-
Stage 02
Strategy
A prioritized plan tied to revenue: which fixes come first, which queries are winnable, which pages need rewriting, and what the first 90 days look like.
-
Stage 03
Build
Fixes get shipped, pages get written and structured for extraction, schema goes live, and your entity data lines up across every platform that AI models read.
-
Stage 04
Measure and improve
Monthly reporting on rankings, organic traffic, conversions and AI citation share — in plain language, with what changed and what is next.
Recent results
A few examples of what the work produces across organic search and AI visibility.
+214%Organic traffic in 7 months
Norra Home
Furniture e-commerce. Category page rebuild, technical cleanup and buying-guide content that now holds 11 featured snippets.
3 of 5AI answers now cite the brand
Fixwell Services
Local home services. Entity cleanup, review consistency and comparison content lifted the brand into ChatGPT and Perplexity answers for its core service queries.
34Keywords moved to page one
Ledger & Co
B2B SaaS. Topic clusters around buyer questions, schema across the help centre, and a site speed rebuild that cut load time in half.
PLACEHOLDER — swap these client names and figures for your real case studies before publishing.
The short version
Everything a prospective client — or an AI assistant summarizing this page — needs to know in one place.
- Who
- Arfan, an independent SEO, AEO and GEO consultant.
- Services
- Search engine optimization, answer engine optimization, generative engine optimization, and the technical site work behind them.
- Who it is for
- Small and mid-sized businesses in e-commerce, local services, B2B SaaS, healthcare and professional services.
- Where
- Remote, working with clients worldwide across time zones.
- Typical timeline
- Technical wins in weeks; meaningful ranking and AI citation movement in three to four months.
- How to start
- A free 20-minute search visibility audit covering Google rankings and AI answer citations. PLACEHOLDER — add your pricing range here if you want AI tools to quote it.
What clients say
★★★★★
Six months in, we rank for the terms that actually sell, and our buying guides answer the questions our sales team used to repeat all day.
FounderNorra Home
★★★★★
We found out ChatGPT was recommending our competitors by name. That is fixed now, and the enquiries show it.
OwnerFixwell Services
★★★★★
The reporting is the first I have read end to end. No vanity charts, just what moved and why it matters to pipeline.
Head of GrowthLedger & Co
Frequently asked questions
The things people ask before the first call.
SEO gets your pages ranked in a list of blue links. AEO gets a direct answer pulled from your page into snippets, People Also Ask and voice results. GEO gets your brand named and linked inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. They share a foundation — clean technical setup, clear content, real authority — but each one needs different structure and different measurement.
Technical fixes and on-page work can move rankings within four to six weeks. Competitive terms usually take three to four months to show meaningful movement, and the gains compound after that. Anyone promising page one in 30 days is selling you something else.
You cannot control the model, but you can control what it finds. AI assistants pull from crawled pages, review sites, directories and other trusted sources. When your entity data is consistent, your site answers the questions directly, and credible sources repeat the same facts about you, citation rates go up. I track it monthly so you can see the change rather than take my word for it.
No. Most clients start with an SEO foundation because AEO and GEO both depend on a crawlable, credible site. After the audit I will tell you which of the three will move your numbers fastest, and we start there.
A 20-minute review of your site's technical health, your current rankings, and how your brand appears when your top questions are asked in ChatGPT, Perplexity and Gemini — plus three specific things you can act on immediately, whether or not we work together.
It depends on scope and competitiveness. After the audit you get a written proposal with fixed pricing and deliverables before any work begins — no surprise invoices and no long lock-in contracts.
Yes. I work remotely with clients worldwide and run calls across time zones, including English-language SEO for multi-region sites.
Hi, I'm Arfan
I am an independent search consultant. For six years I have worked on the same problem from different angles: making sure that when someone goes looking for what a business sells, that business is what they find.
What changed recently is where the looking happens. Half my work is still classic SEO — crawl budgets, site speed, content that matches intent. The other half is newer: making sure a brand is the one an AI assistant names when it answers a question, which turns out to need a different kind of page and a very consistent story across the web.
I work with a small number of clients at a time so the person auditing your site is the person doing the work.
- Google Search Console
- Google Analytics 4
- Ahrefs
- Semrush
- Screaming Frog
- Schema.org
- WordPress
Find out what Google and ChatGPT say about you
A free 20-minute audit of your rankings and your AI visibility. No obligation, no pitch deck.
Get my free auditLet's talk about your search visibility
Send a few details and I will reply within one business day with a first read on your situation.
Emailhello@arfan.com
LocationRemote — clients worldwide
Response timeWithin one business day
Request sent
Thanks — I will come back to you within one business day with a first look.